Transparency data
DWP's exceptions to spending controls: marketing and advertising: October to December 2016
Updated 21 July 2017
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| Advertising & Marketing | ||||||
|---|---|---|---|---|---|---|
| Department | Organisation Name | HMG Ref Number. | Project name | Basis for expenditure approval | Total Value Approved (£) | Date of approval |
| DWP | Not set | HMG3429 | Pension Wise | Pension Wise, a free and impartial guidance service, created by the government to ensure that those affected by pension flexibilities are able to make confident and informed decisions on how they use their pension savings in retirement | £4,500,000 | Dec-16 |
| DWP | Not set | HMG3402 | State Pensions reform communications (2016/17 phase 2) | Targeted campaign to increase understanding and awareness of changes to the State Pension amongst people aged 50 and over. The campaign will position the State Pension as the foundation for retirement saving, delivering a long -term behaviour change objective to provide economic security in retirement. | £1,040,000 | Dec-16 |
| DWP | Not set | HMG3256 | State Pension top up communications | Promotion of State Pension top up to increase awareness of the scheme amongst eligible audiences, and encourage eligible individuals to consider whether the scheme is right for them. | £250,000 | Oct-16 |