Transparency data
DCMS 2014-15 Q4 ICT exception approvals
Updated 17 July 2015
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| Tool Ref | Department | Organisation Name | Project name | Basis for expenditure approval | Total Value requested (£) | Total Value Approved (£) | Date of approval |
| HMG1824 | DCMS | Visit England | Holidays at Home are GREAT Britain & Northern Ireland #4 | The overarching objective of the 'Holidays at Home are GREAT Britain & Northern Ireland' campaigns is to drive an increase in the volume and value of UK breaks booked by UK residents. Specifically, the campaigns are tasked with delivering a ROI of 20:1 which represents an incremental spend of £80m in the UK economy as a direct result of the activity, equating to an additional 60,000 room nights. | £25,000 | £25,000 | 30/01/2015 |