Transparency data
Cabinet Office spend approvals April to June 2016: marketing
Updated 9 November 2016
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| Advertising & Marketing | ||||||
|---|---|---|---|---|---|---|
| Department | Organisation Name | HMG Ref Number. | Project name | Basis for expenditure approval | Total Value Approved (£) | Date of approval |
| CO | Cabinet Office (On behalf of the Foreign & Commonwealth Office, UK Trade and Investment, VisitBritain and British Council) | HMG2872 | The GREAT Britain Campaign | The GREAT Britain campaign (GREAT) is the Governments flagship marketing and branding vehicle for the UK both internationally and, increasingly, domestically. Launched in 2012 and applied across multiple marketing channels/campaigns, GREAT is strategically designed to maximise both immediate and longer-term economic returns for the UK by building positive profile, reputation and soft power influence to secure an enhanced commercial advantage within the intensely-competitive international markets of trade, investment, tourism and education. | £60,000,000 | Apr-16 |