Transparency data
DWP's exceptions to spending controls: marketing and advertising: January to March 2015
Updated 17 July 2015
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| Department | Organisation Name | Project name | Basis for expenditure approval | Total Value Approved (£) | Date of approval |
|---|---|---|---|---|---|
| Department for Work & Pensions | Not set | DWP Universal Credit national Expansion (Tranche 1) hyper-local campaign 14/15 | This will be a content-led digital campaign with a local focus, supported by partnerships with Local Authorities and other hyper-local voices. The aim is to drive claimants to an online hub to receive daily hints and information to improve their job search skills; help them to understand how to do more; and using trusted local voices to extend the conversation about UC outside the jobcentre. | £490,000 | 16/01/2015 |