Transparency data
Cabinet Office spend approvals October to December 2015: Advertising and marketing
Updated 17 March 2016
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| Department | Organisation Name | Project name | Basis for expenditure approval | Total Value Approved (£) | Date of approval | Lead Control |
|---|---|---|---|---|---|---|
| CO | NCS Trust | An Experience To Change Your Life | In 2015, NCS Trust ran a major campaign to raise the profile of NCS among parents. It helped to drive the best ever performance in 2015, with over 300,000 people expressing interest, over 94% of commissioned places being filled for summer 2015 (more than 5% points higher than the average for 2014) and growth for the year of one third. The spend approved here is in relation to a similar exercise to generate interest in attending NCS in the summer of 2016. | 3600000.00 | 24/11/2015 | Advertising & Marketing |