Transparency data
DCMS 2014-15 Q4 Avertising and Marketing exception approvals
Updated 17 July 2015
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| Tool Ref | Department | Organisation Name | Project name | Basis for expenditure approval | Total Value Approved (£) | Date of approval |
|---|---|---|---|---|---|---|
| HMG2049 | DCMS | Visit Britain | DCMS, VisitBritain, Q1 international promotion of Britain 2015/16 | Since 2010, VisitBritain has run a £100m public - private funded marketing campaign to attract 4m additional international visitors and £2bn additional visitor spend. In Q1 of the VisitBritain marketing activity, the department anticipate deliveries of £45m in incremental additional visitor spend, and 70,000 additional visits to Britain (10% of overall annual targets). | £1,930,000 | 26/03/2015 |
| HMG2047 | DCMS | Visit England | DCMS, VisitEngland, Northern Futures 2015/16 | The aim of this activity is to increase awareness of the products and experiences in the North of England and to change attitudes towards the North of England to compete with European destinations. The level of export income gained in the 3 northern regions is only 9% of the UK total. | £10,000,000 | 26/03/2015 |
| HMG2048 | DCMS | Visit Britain | DCMS, VisitBritain, Tour de Yorkshire 2015/16 | Welcome to Yorkshire (WTY) is the destination management organisation for Yorkshire, with the goal to make Yorkshire one of the world's top destinations for leisure and business tourism. This campaign plans to raise the profile of the Tour de Yorkshire in France, the Netherlands and Germany to increase the number of visitors to Yorkshire from these countries | £300,000 | 26/03/2015 |
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