Transparency data
DCLG exceptions to spending controls: marketing and advertising April to June 2016
Updated 9 November 2016
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| Advertising & Marketing | ||||||
|---|---|---|---|---|---|---|
| Department | Organisation Name | HMG Ref Number. | Project name | Basis for expenditure approval | Total Value Approved (£) | Date of approval |
| DCLG | DCLG | HMG2980 | Own Your Own Home | The Own Your Home campaign is central to the Government’s priority of being 'on the side of working people' aimed at persuading young working people to look again at home ownership and driving take up of appropriate Government home-buying schemes when this is the right decision for them. It is a national campaign for home ownership, promoting the benefits of home ownership and creating the desire and ambition to be a homeowner. The campaign positions all our ‘product offerings’ as the solutions, bringing together Right to Buy, Help to Buy (equity loans and ISAs), Shared Ownership, Help to Build etc into one cohesive campaign. | £4,800,000 | Jun-16 |
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