Transparency data
MOD's exceptions (advertising and marketing) to spending controls January to March 2014
Updated 26 August 2015
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| Tool Ref | Department | Organisation Name | Project name | Basis for expenditure approval | Total Value Approved (£M) | Date of approval | |
|---|---|---|---|---|---|---|---|
| Not set | HMG954 | MOD | Not set | MOD RAF Reserves 13/14 in year request campaign continuation | Request for further expenditure to continue existing communication activity to continue to recruit RAF Reserves, of which there are a shortfall. | £411,000 | 30/01/2014 |
| Not set | HMG970 | MOD | Not set | MOD UCAS Partnership trial project | Trial of an MOD partnership with UCAS to provide information on career opportunities to school and University leavers via four highly targeted campaigns for key audiences. | £300,000 | 30/01/2014 |
| Not set | HMG977 | MOD | Not set | MOD Royal Navy Recruitment - RM other ranks | A request for expenditure to produce creative for the next above the line campaign. This is required to increase application rates to the Royal Navy Royal Marines to ensure recruitment targets are met for 2014/15. | £450,000 | 30/01/2014 |
| Not set | HMG1060 | MOD | Not set | MOD Royal Navy Recruitment - RN Officers, RN Ratings, RN Reserves, RM Officers, RM Other Ranks, RM Reserves, RFA 2014/15 | Marketing recruitment campaign for the Royal Navy for 2014/15. | £11,500,000 | 21/02/2014 |
| Not set | HMG1061 | MOD | Not set | MOD Royal Air Force Recruiting 2014/15 Annual Operations Programme | Continuous operational activity for 2014/15 to ensure recruitment targets are met. | £2,207,000 | 21/02/2014 |
| Not set | HMG1062 | MOD | Not set | MOD Naval Service Marketing Operations | Continuous operational plans for 2014/15 to allow the Naval Recruiting process to run outside campaign activity. | £2,826,000 | 21/02/2014 |
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