Transparency data
BIS exceptions to spending controls: advertising and marketing - July to September 2014
Updated 5 December 2014
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| Department | Organisation Name | Project name | Basis for expenditure approval | Total Value Approved (£M) | Date of approval |
|---|---|---|---|---|---|
| BIS | Not set | BIS UKEF Exporting is GREAT 14/15 | UKEF's activity supports exports made overseas by providing trade credit insurance to exporters and guarantees to banks on behalf of exporters. This activity is intended to raise awareness of UKEF brand and take up of the products on offer for exporters. | £0.60 | 17/07/2014 |
| BIS | Skills Funding Agency | BIS SFA Growing Opportunities Traineeships 14/15 | This campaign aims to drive the supply of traineeship places by recruiting more employers to offer positions and to encourage those already engaged with the programme to act as advocates and increase the number of opportunities they offer encouraging committed employers to offer more positions. | £1.18 | 17/07/2014 |
| BIS | Skills Funding Agency | BIS SFA National Careers Service Targeted Adult Careers 14-15 | Campaign promoting the portfolio of products for adults on the NCS website. This campaign will increase focus on driving web users direct to the individual products that the National Careers Service offers eg CV builder and encouraging users to open a Lifelong Learning Account to enhance their experience on the website and allow us to track their progress and deliver more content. | £1.81 | 17/07/2014 |
| BIS | Not set | BIS Growth Vouchers Campaign 14/15 | BIS have submitted an urgent request to approve an advertising and marketing spend of £945,000 for a campaign to increase the number of small businesses redeeming Growth Vouchers, as the scheme is in danger of missing the target number of applicants required to distribute the ?10,000,000 funding available by March 2015. | £0.71 | 07/08/2014 |
| BIS | Not set | BIS, small business is GREAT campaign, radio spend 14/15 | Support for small businesses is one of the government’s key priorities, and the ‘business is GREAT Britain campaign’ launched in November 2013 has brought together government communications to small businesses under one unifying brand. The campaign aims to increase awareness of the improving state of the economy and prospects for small businesses, to focus communications on actions businesses can take and improve confidence that government is backing small businesses. A pilot campaign was run to test the effectiveness of radio as a channel (£250,000), and evaluation found positive results that showed the potential to increase prompted awareness from 34% to 41%. Additionally, there is integration across other campaigns that are utilising radio, ‘Growth Vouchers’ and ‘National apprenticeships’, and the GREAT campaign will utilise the tangible benefits/promotional lead messaging of both ‘National Apprenticeships’ and ‘Growth Vouchers’ to specifically leverage the GREAT brand and act as a vehicle to driving traffic to businesses online. There is considerable evidence that supports the effect of radio in supporting web browsing, and therefore BIS should adapt their messaging accordingly. | £0.40 | 11/09/2014 |
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