Transparency data
MOD's exceptions (advertising and marketing) to spending controls April to June 2014
Updated 26 August 2015
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| Tool Ref | Department | Organisation Name | Project name | Basis for expenditure approval | Total Value Approved (£M) | Date of approval |
|---|---|---|---|---|---|---|
| HMG1136 | MOD | Not set | MOD SaBRE Annual Marketing and Communications Activity for the Employer Support Programme 14-15 | Annual campaign to increase awareness and knowledge of the Reservists role and how the reservist not only benefits MOD, but also their employer and local community. | £632,000 | 07/04/2014 |
| HMG1136a | MOD | Not set | MOD SaBRE Additional Spend Future Reserves 2020 (FR20) Employer Recognition Scheme 2014/15 | Additional spend request of ?44k for SABRE work to develop the Employer Recognition Scheme - linked case HMG1136. | £44,000 | 23/04/2014 |
| HMG1283 | MOD | Not set | MOD, RAF 2014-15 Annual Advertising Programme, 14/15 | The activity aims to use paid for marketing to generate a steady influx of new recruits to ensure RAF recruitment targets are met. The proposed spend has increased from ?6,070,000 in 2103/14, to ?9,027,167 for the current year, which is explained by the significant increase in targets. | £9,027,167 | 09/06/2014 |
| HMG1136b | MOD | Not set | MOD SaBRE Additional Spend Employer Conferences 14/15 | The objective of the activity is to support the FR20 programme by influencing senior employers, HR professionals and individuals to adopt a more positive attitude towards reserve service in order to improve relationships between Defence and employers, and to aid recruitment and retention of reservists. Activity included attendance of the following events: Farnborough Air Show, Cross government events and the IOD, CIPD and CBI conferences. Due to fears over duplication with MOD recruitment activity at these events, approval has only been given for IOD, CIPD and CBI conference activity, with expenditure not exceeding £15,000. (NB - as this was additional spend of a low amount, this was not submitted to MCO). | £15,000 | 17/06/2014 |