Transparency data
Advertising and marketing: 1 July to 30 September 2013
Updated 29 November 2013
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| 1 Jul 2013 - 30 Sept 2013 | |||||||
|---|---|---|---|---|---|---|---|
| Not set | Department | Organisation Name | Project name | Basis for expenditure approval | Total Value requested (?M) | Total Value Approved (?M) | Date of approval |
| Not set | HMRC | HMRC | HMRC High Income Child Benefit Charge | July/Aug/Sept - High Income taxpayers affected by the change in Child Benefit must notify HMRC that they are subject to the charge by registering for Self Assessment. (Total cost of campaign ?847,000) | ?542,000 | ?542,000 | formal approval dates: 15.07.13; 13.09.13; 23.09.13 |
| Not set | HMRC | HMRC | Self Assessment 2013/14 | Annual campaign to encourage 10.8m Self Assessment customers to file and pay on time, and online. Tracking research pre wave and development of creative work. | ?1,980,000 | ?1,980,000 | approval 23.09.13 |
| Not set | HMRC | HMRC | Evasion Publicity | September burst of year 2 activity | ?2,000,000 | ?2,000,000 | 16.05.13 |