Transparency data
HMG spending moratoria advertising November 2010 to December 2012
Updated 28 May 2013
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| Spending Control and Scope (Summary) - Advertising & Marketing | ||||
|---|---|---|---|---|
| HM Treasury will not normally approve spending without Cabinet Office agreement for any marketing and advertising spend over £100,000 (this may be increased to £500,000 by agreement with the Treasury and Cabinet Office). | Not set | Not set | Not set | Not set |
| Not set | Not set | Not set | Not set | Not set |
| The freeze covers all marketing, advertising and communications activity which we pay for, i.e. procured externally, including events, conferences, design, printing, publications (including policy documents), | Not set | Not set | Not set | Not set |
| audio-visual products, website development, advertising, sponsorship, strategy and market research. It applies to activity in the UK and overseas. | Not set | Not set | Not set | Not set |
| Not set | Not set | Not set | Not set | Not set |
| Only expenditure on essential activity is allowed. Essential activities include: | Not set | Not set | Not set | Not set |
| · where government has a legal duty to provide people with information, such as changes to legislation or public services | Not set | Not set | Not set | Not set |
| · where marketing and advertising is critical to the effective running of the Government | Not set | Not set | Not set | Not set |
| · where there is robust evidence that marketing and advertising delivers measurable outcomes that meet government objectives | Not set | Not set | Not set | Not set |
| Not set | Not set | Not set | Not set | Not set |
| Cabinet Office and HM Treasury may review some areas of expenditure on an annual basis where appropriate. In line with Treasury guidance on publishing spend, all spend over £25k should be published. | Not set | Not set | Not set | Not set |
| Not set | Not set | Not set | Not set | Not set |
| In addition, all new contracts for the supply of any government advertising and marketing services must be procured only through government frameworks approved by the Cabinet Office. | Not set | Not set | Not set | Not set |
| Not set | Not set | Not set | Not set | Not set |
| A record of all approved activity over the £25K publication limit and under the £100K threshold should be maintained by the department and shared monthly with the Cabinet Office team. | Not set | Not set | Not set | Not set |
| Not set | Not set | Not set | Not set | Not set |
| Period 1st November 2010 to 30th September 2011 inclusive | Not set | Not set | Not set | Not set |
| Department | Organisation (Project Name) Name | Basis for Exception | Value | Approval month |
| DFID | Nil return | Not set | Not set | Not set |
| Not set | Not set | Not set | Not set | Not set |
| Not set | Not set | Not set | Not set | Not set |
| Period 1st October 2011 to 31st December 2011 inclusive | Not set | Not set | Not set | Not set |
| Department | Organisation (Project) Name | Basis for Exception | Value | Approval month |
| DFID | Nil return | Not set | Not set | Not set |
| Not set | Not set | Not set | Not set | Not set |
| Not set | Not set | Not set | Not set | Not set |
| Period 1st January 2012 to 31st March 2012 inclusive | Not set | Not set | Not set | Not set |
| Department | Organisation (Project) Name | Basis for Exception | Value | Approval month |
| DFID | Nil return | Not set | Not set | Not set |
| Not set | Not set | Not set | Not set | Not set |
| Not set | Not set | Not set | Not set | Not set |
| Period 1st April 2012 to 30 June 2012 inclusive | Not set | Not set | Not set | Not set |
| Department | Organisation (Project) Name | Basis for Exception | Value | Approval month |
| DFID | Connecting Classrooms | Exemption was given to the British Council, which manages this programme, for activities to support recruitment of schools in the UK and overseas during the three years of the programme. The programme could not succeed without this investment. Costs were considerably reduced by insisting on no or low cost communications activity whereever possible and eliminating costly items such as conference exhibition stands. | 63,500 over five years. | 01/04/2012 |
| Not set | Not set | Not set | Not set | Not set |
| Not set | Not set | Not set | Not set | Not set |
| Period 1st July 2012 to 30 September 2012 inclusive | Not set | Not set | Not set | Not set |
| Department | Organisation (Project) Name | Basis for Exception | Value | Approval month |
| DFID | nil return | Not set | Not set | Not set |
| Not set | Not set | Not set | Not set | Not set |
| Not set | Not set | Not set | Not set | Not set |
| Not set | Not set | Not set | Not set | Not set |
| Period 1st October 2012 to 31 December 2012 inclusive | Not set | Not set | Not set | Not set |
| Department | Organisation (Project) Name | Basis for Exception | Value | Approval month |
| DFID | Global Learning Programme | Activities to support recruitment of schools during the five years of the programme. The programme could not succeed without this investment. Costs have been kept down to this level by using only no or low cost, mainly digitial, communications methods. | 37,500 over five years | October |